Family law · fixed price · one payment
Local SEO for divorce and family law attorneys, one fixed price from $1,200
Three sizes, one price each, agreed before any work begins. One payment, no monthly retainer, and every listing and login stays with the firm.
You hear back from me directly, in writing, inside one business day.
- Duplicate Two profiles for one office, splitting the same searches.
- Category Filed under a door these searches never open.
- Suite On the website. Missing here.
- Hours Says five. At five it rolls to an answering service.
- Reviews Sitting there. Never replied to.
Divorce SEO: the facts
| Service | Local SEO, fixed price, in three sizes |
|---|---|
| Price range | $1,200–$3,800 USD |
| Serves | United States, Canada |
| Based in | Fort Erie, Ontario, working remotely |
| Phone | 866.268.2930 |
| hello@divorceseo.com |
Divorce SEO is a fixed-price local SEO service for divorce and family law attorneys in the United States and Canada, run by Christopher Ross. Three sizes: Good $1,200, Better $2,200, Best $3,800 USD. Same numbers on the pricing page.
This site is listings, directories and reviews. If the firm needs the website itself built or rebuilt, that is the sister practice at DivorceWebDesigner.com, not this one.
Somebody in your county is looking for a divorce attorney right now, and there is a good chance it is late, they are on a phone, and they have not told anyone in the house that they are looking. They do not shop the way people shop for a contractor. They type something plain, they look at the three results sitting on the map, they read a few lines of reviews, and in the morning they call one of them. The whole decision takes about four minutes, and most of those four minutes happen inside a Google listing rather than on anybody's website.
So the useful question about your practice is narrow. When that search happens, is the firm in the box, and does what it says there survive four minutes of a nervous person reading it carefully?
When the answer is no, the cause is almost always mechanical. The firm is filed under a Google category that is not eligible for the results people actually see. There are two profiles for one office because an associate set one up years ago and then left. The suite number is on the website and missing from the listing. Hours say the office closes at five, and at five the phone rolls to an answering service. Nine reviews are sitting there and nobody has ever replied to one.
Picture a restaurant with an excellent kitchen whose sign at the road still carries the name of the tenant before them. Nothing inside is wrong. People drive past anyway. That is the shape this problem usually takes in software: nothing about the firm's work is wrong, the listing behind it is.
What usually needs fixing
The Google Business Profile has to be claimed by somebody who still works at the firm, verified, and filed under the category that matches the work. This one line does more damage than anything else in local search for law firms, because "Attorney" and "Family law attorney" and "Divorce lawyer" are different doors, and Google decides which searches you are eligible for partly by which one you picked. The list of categories Google offers changes over time, so it is worth checking against the live list rather than against a blog post from three years ago.
Then the boring consistency work. Firm name, street address, suite number, phone and hours have to match across the profile, the website, the state or provincial bar directory, and the legal directories that scraped the firm years ago and never asked. Avvo, Justia, FindLaw, Martindale-Hubbell, Lawyers.com and Super Lawyers all hold a copy of your details, and if three of them disagree about your suite number, Google hedges. A hedging Google shows the firm to fewer people.
Duplicates get merged into one clean profile. Individual attorney listings get sorted out from the firm listing, which is a real and specific piece of work at any practice with more than one lawyer, and a common source of quiet damage when somebody leaves.
Then reviews. Replying to them is free, it takes a few minutes a week, and skipping it costs more than anything else on this page. Family law is also one of the practice areas where review volume is often low, because plenty of clients will not put their name next to a divorce in public. That is worth understanding rather than fighting, and I get into it in the guide on private search.
None of that is clever. All of it fits inside a defined job with a start and a finish.
Three ways to do this
Pick the size that matches the mess. All three are one price, paid once, and the number is confirmed with you in writing before any work begins.
Good
$1,200
- Claim and verify the Google Business Profile under a current member of the firm
- Set the category and any secondary categories against what people in your area actually search
- Fix name, address, suite, phone and hours everywhere they are wrong
- Merge duplicate listings into one clean profile
- Sort out the service area and, where it applies, the address display for a home or shared office
- Work through the review backlog with you, so replies sound like the firm and not like a template
- A one-page report: what was broken, what changed, and what to watch yourself
Better
$2,200
- Everything in Good
- Individual attorney listings straightened out: created where they help, merged or removed where a departure left one stranded
- Citations corrected across the legal directories that carry weight, plus the general ones that feed them
- Photos organized and uploaded properly instead of whatever Google pulled in automatically
- A review-request setup that is yours to keep: a short link, a printable code, and a plain script for asking at the right moment
- Practice-area and location wording checked against the phrases people in your county actually type
- Weekly check-ins while the work runs, so we can steer together
- A 90-day follow-up look, included
Best
$3,800
- Everything in Better
- Multi-office or multi-attorney structure built out properly, so several profiles reinforce one practice instead of competing with it
- An honest read on who is currently winning the map results in your county, and what they have that you do not
- Measurement set up so you can tell a real change from a seasonal one, including the reasons the numbers in family law undercount
- Weekly check-ins for as long as the project runs
- A six-month check-in, included
If Good turns out to be the right first step, whatever you paid counts toward Better or Best inside a year. It is a top-up, built on work already done.
Every size above is one payment, not a monthly retainer. If spreading the cost works better for your practice, financing is available at 0% interest over 24 months for qualified clients: just ask when we talk.
Pricing shown in USD. See Canadian-dollar pricing → Each size, with everything it includes, is also on the pricing page.
You own the profile logins. You own the review link. You own the corrected listings. All of it stays with the firm and keeps working on its own long after the invoice is paid.
Start with the size that fits today, and grow into the next one when the practice is ready for it.
Not sure which size fits? Email the firm name and where it practises, and I will tell you in writing inside one business day.
Retainers are a real product and I will say so plainly. A firm competing across a whole metro, publishing every week, running ads against three other firms for the same phrase, genuinely needs somebody on it monthly, and that is real paid work. Most family law practices do not need that yet. If you want somebody watching after the job is done, that is available separately, and it is a decision you can make later with the first job already finished and working.
How this is priced compared with a retainer
Attorney-marketing agencies typically sell on an ongoing monthly retainer: you pay every month, and the work continues for as long as the payments do. That suits some firms, and I said above when it does. The model here is different. You pay one fixed price, agreed in writing before work begins, for a defined job with a start and a finish, and there is no automatic renewal. The trade is worth seeing clearly. A retainer buys ongoing attention. A fixed price buys a finished result that stays with the firm, with the logins, the review link and the corrected listings all in your hands. If you later want somebody watching, you can add that on purpose instead of by default.
Who this is for
Three different practices, three different first problems.
Solo practitioner You do your own marketing at ten at night, the profile exists, and the firm still does not appear on the map for the searches that matter. Usually one setting.
Small firm, two to five attorneys Growth made a mess. An associate left, a listing never got merged, and now two profiles for one practice are splitting the same searches between them.
Mediators and collaborative practices You are filed under the same category as the litigators you are trying to be an alternative to, and the searchers who want what you do are being shown a list of people who do something else.
Guides
Written to be useful whether you ever call me or not.
- Why does my law firm have two Google Business Profiles?
- Family law reviews: what you can and can't ask clients to say
- A divorce attorney's Google Maps ranking checklist
- How private and incognito search changes who finds a divorce lawyer
What people say
Chris has been instrumental for my team and I to help develop good SEO strategies and finding issues that we would never found before! Highly recommended!
What this work actually leaves with the firm
You keep the Google Business Profile login, the corrected citations, and the review-request link. Nothing here is a rented listing or a retainer that expires when payments stop. The job is mechanical on purpose: category, duplicates, NAP consistency, reviews: the same short list that decides whether a nervous searcher sees the firm in four minutes on a phone. The maps checklist and two-profiles guide walk through the fixes whether you hire me or not.
A five-minute check of your Google listing
Tick what is true today. It shows what is still open, and none of it is stored.
Check that your listing is claimed, that there is one of it, that your details match your website, that your category and hours are right, and that reviews are answered.
Common questions
Do I have to sign a contract or pay monthly?
No. Each size is one price, paid once. Anything further is a separate decision later, never an automatic renewal.
Do you do this in my state or province?
Yes. This is remote work across the United States and Canada. Local search is local for your clients, not for me: the research is reading what is actually ranking in your county and why, and that reads the same from anywhere.
Can you tell me what my ads and reviews are allowed to say?
No, and I will not guess at it. Advertising rules for lawyers vary by state and province and they are your bar's call, not mine. I handle the mechanics: how a review request works, where the link goes, what the profile is eligible for. Wording that has to clear an advertising rule goes to your own bar counsel before it goes live.
Is our website part of this?
Not here. This site is search listings, profiles, directories and reviews. If the site itself needs building or rebuilding, DivorceWebDesigner.com is the sister practice for that, run by the same person.
How fast does this work?
Profile corrections can show up in days. Real movement in ranking is more like three to six months, and family law is slower than most because the search volume is spikier and the review flow is thinner. If anyone promises you the top of the map by next Friday, walk away.
Is this divorce attorney SEO, or SEO for family law firms generally?
Both. Divorce lawyers and family law attorneys search the same way and are searched for the same way, so the work is identical: the firm's Google profile, the directories that repeat it, and the reviews. If your practice is mediation or collaborative law, the same three sizes apply.
Where to start
Email the firm name, the city and county you practice in, and the best way to reach you. I will spend real time looking at what shows up for your firm today: the profile, the duplicates, the directories, and how well they agree with each other. Inside one business day you will hear back from me directly, in writing, with which of the three sizes fits, what it costs, and what the first week looks like.
Email hello@divorceseo.com. If you would rather ask a question first and decide later, that works too. There is more about who you would be working with if you want it. Either way, I will help.
Free website SEO check
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Send me your listing
Your firm's name and city, or the link to your Google listing. I’ll look at what shows up for your firm online, and within one business day you’ll hear back from me directly, in writing, with which of the three sizes fits and what it costs.
Ready to get started?
I reply within one business day.